Approach

Approach

Marketing with direction

Without strategy, marketing is just shooting blanks. DO3L combines strategic insight with operational strength. So no random actions, but a thoughtful approach that delivers results. That is the basis for the powerful growth formula that DO3L offers.

The powerful growth formula

The growth formula of DO3L consists of four fixed steps that every project is approached with:

Strategic kickstart, the exploratory phase including a comprehensive business analysis, a complete market research, the basis for determining the direction and objectives.
Marketing roadmap, the elaboration of the tactical steps. Think of potential (re)branding, setting up an annual plan, or determining a campaign structure.
Operational execution, the phase in which the marketing roadmap becomes concrete and the coherent actions become visible online and offline.
Monthly strategy check, the evaluation of all actions, the adjustments if necessary, and the joint discovery of new opportunities.

Take a step in the right direction and grow with more impact

Book your free strategy call now!

Goal-oriented

Marketing activities are often done based on gut feeling. For example, attending an event because its enticing title should interest the customer, or placing an advertisement or article in an expensive magazine because it is being distributed in an extra-large edition this time. And how often are marketing plans from previous years simply copied to the next year?

There are countless examples of impulsive or well-meaning marketing activities that ultimately do not deliver the expected value.

DO3L does not work on intuition. By asking the right, sometimes basic, questions, it quickly becomes clear where the focus should be, what success looks like, and the best way to achieve that success. That’s goal-oriented.

Solution-focused

Once the goal is clear, we can begin working on the path to success. Solutions are not always obvious, and often there are multiple ways to reach the destination. That’s why it’s important to research all available options and assess their chances of success.

DO3L supports or guides the next steps once success is defined. Together, we can answer the questions and take the next steps for e.g. a campaign: which message resonates best with the target audience, which (social) media should be used, which events offer the greatest visibility or generate the best leads, when is the best time to launch a campaign, and who is responsible for what?

Success can be much more than the outcome of a campaign. It can also be the perfect fulfillment of a temporary position, structuring the marketing team, writing an engaging article, or optimising a website. That is solution-focused.

The result: growth with impact

Usually, it starts with the thought of just needing help with the execution of specific marketing activities, for example, social media. But often it happens that by reconnecting with the strategy, new insights are gained, resulting in even better outcomes.

The result of DO3L’s approach is more coherence in marketing and communication activities. This provides clarity and calm. That coherence and direction, based on strategic insights, also leads to better results in areas such as brand positioning and conversion rates.

For whom?

DO3L’s growth formula can be used by any organisation: startups that want to launch a new product or brand, SME’s and growing organisations that want to gain more from their marketing efforts and lack time or knowledge, or organisations that are simply looking for structure and want more coherence between strategy and execution.